Are you puzzled by WHY your customers are not buying,
or not buying more of your amazing product or service?

Do you want to discover the real reason WHY they are not buying?
and
HOW you can improve your offer to make it irresistible?

Without
Spending a lot of time or money on surveys,
market research, or marketing consultants?

Get the recordings from this Challenge

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Do you have an amazing product or service that you know helps solve an important problem?
But for some reason... 

The people or organizations that could benefit MOST from your product/ service are not buying...

And you are wondering ... Why are they not buying?

This is a question I have asked myself many times, 

I had developed great products & services that I knew could help people and organizations...

And it has caused many sleepless nights and a lot of frustration...

So, I started thinking about HOW best to find an answer to this question,

The question ... “Why are my dream customers - the ones that could benefit MOST from my products & services - not buying my amazing product or service?”

And as with most breakthroughs, I realized the answer is very simple…
And hidden in plain sight... 
My name is Dr. Alan Barnard
For my Ph.D., I developed a 5-step decision-making process that can help anyone make better, faster decisions. 
Steps 1 and 2 were designed to understand WHY the decision is so challenging and easy to get wrong, while Steps 3 and 4 were designed to develop new win:win options. 
And the last step is testing the new win:win solution with an experiment.
For the past decade, we’ve successfully tested this decision-making method in a wide range of applications - from strategy decisions faced by CEOs of Fortune 500 companies, to young people struggling with the decision about how to deal with bullying or thoughts of self-harm. Our conclusion - the method helps to avoid the most common decision mistakes.

So here was my ah-ha moment, the answer that was hidden in plain sight...  

Why can’t we use the same proven 5-step decision-making process, and apply it to analyzing why our dream customers are not buying - the ones we believe would benefit most from our products and services, but have not decided to buy yet…

I immediately tested this hypothesis internally with my own team to discover...
  • If it could help us understand why our dream customers are not buying when we know that our product & service can help them? 
  • By understanding why they are not buying, can we discover how we could change our offer to create an irresistible offer for our dream customers?
The outcome was really insightful and very encouraging…

Using the process internally, we discovered what was wrong with our offer... 

We then applied changes to our offer - that we had discovered while using the process...

And then, we tested our new offer and saw that the new offer performed a lot better. 

Being a curious and skeptical scientist, my next question was... 
“Could this work for any company offering any product or service in any market?"

We did a beta test of this challenge in December 2021, and the response was incredibly positive.

We then took all the feedback from all participants and applied it to our theory, relaunched the challenge in February (2022), and got 120 participants from 16 different countries! 

The feedback from everyone made us even more excited about our new method of developing irresistible offers.

You can now get the recordings of the 5-Day Challenge that we did in February of 2022.

Along with the recordings, you will also get...
 - The Q&A recordings that we had each day.
 - The workbook, will help you understand your dream customer and help you develop your new offer.

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What previous challenge participants had to say

I love the entire framework. This can provide insights into most of the challenges most businesses face when trying to grow their business. I really appreciate everything you've shared with us during the entire 5 days. Thanks!
- Godwin K.

I love the entire framework. This can provide insights into most of the challenges most businesses face when trying to grow their business. I really appreciate everything you've shared with us during the entire 5 days. Thanks!
- Godwin K.

Thank you very much, Alan.
A very interesting application of the ProConCloud Method to the offer preparation process.
- Andrea Z.

Thank you very much, Alan.
A very interesting application of the ProConCloud Method to the offer preparation process.
- Andrea Z.

Dear Alan - Amazing framework and brilliantly explained. I'm more optimistic about the future to achieve our goals with this.
- Narinder G.

Dear Alan - Amazing framework and brilliantly explained. I'm more optimistic about the future to achieve our goals with this.
- Narinder G.

Excellent sessions!
Thank you very much. The most significant takeaway from today's session is to experiment more with our offer.
- Ravi P.

Excellent sessions!
Thank you very much. The most significant takeaway from today's session is to experiment more with our offer.
- Ravi P.

I have thoroughly enjoyed and benefited from this challenge.
- John S.

I have thoroughly enjoyed and benefited from this challenge.
- John S.

Wonderful 5-day workshop about understanding why the client is not buying from us. I will apply a lot of the insights to my company's next workshop on sales.
- Alejandro F.

Wonderful 5-day workshop about understanding why the client is not buying from us. I will apply a lot of the insights to my company's next workshop on sales.
- Alejandro F.

Frequently Asked Questions

What is the time commitment?

There will be five daily calls of 90 minutes each, 60 minutes presentation, 30 minutes for Q&A.
You will be given a workbook with all the steps and different questions to help you better understand YOUR dream customers and improve your offer.
It might take a TOTAL of 90 minutes to complete the entire workbook (depending on the complexity of your product/service)

I am concerned that this won't work for my business...

As long as you go through the step-by-step process, you will gain insights. We have tested it with a wide range of managers, business owners, and entrepreneurs in various businesses, industries, and countries.

Will I benefit from this if I've attended the Challenge in the past?

Yes, definitely! We constantly strive to improve and update the challenge by incorporating the participants' feedback, so it is continually evolving!

Who Is Dr. Alan Barnard

Dr. Alan Barnard is an entrepreneur, philanthropist, strategy advisor, research scientist, app developer, author, teacher, podcaster, lifelong learner and coach.

Dr. Barnard is considered one of the world’s leading Decision Scientists and Theory of Constraints experts. 
His research has focused on understanding why good people make, and often repeat bad decisions, and how to avoid consequential decision mistakes. 

Dr. Barnard is the CEO of Goldratt Research Labs, which he co-founded with Dr. Eli Goldratt, with the goal to help individuals and organizations make better faster decisions when it really matters. 

At Goldratt Research Labs, Dr. Barnard and his team has developed the range of award-winning Harmony Decision Maker, Harmony Change Maker and Harmony Change Simulator Apps. 

Their clients include Fortune 500 companies, Government Agencies and people from over 70 countries using their apps to make difficult life and business decisions.

Corporate & Government Clients Include...

And many more...

If you're ready to invest in coaching with Dr. Barnard,
Click the button below to learn more about the different options!

If you are unsure whether Dr. Barnard could help YOU and YOUR TEAM...
Dr. Barnard is willing to have a 30-minute call at NO COST to you!
Click the button below to register your interest in having a call with Dr. Barnard!

Dr. Barnard's Awards

Dr. Barnard has received multiple awards over the years in recognition of his contribution to the fields of Decision Science, Operational Improvement, Business Strategy, Innovation, and Theory of Constraints.

  • In 1991, Dr. Barnard received South Africa’s National Productivity Institute’s Award
  • ​In 2006, Dr. Barnard received the TOCICO Lifetime Achievement Award
  • ​In 2010, Dr. Barnard received the Top PhD Research Award for his PhD titled “How to identify and unlock the inherent potential within organizations and individuals”
  • ​In 2013, Dr. Barnard's Harmony Change Maker App was nominated as a finalist for the Silicon Valley Business App Awards
  • ​In 2015, Dr. Barnard received an Innovation Award from Washington State University, for his invention of the ProConCloud method
  • ​In 2017, Dr. Barnard was awarded the Top Innovator Award at the Annual Mega Success conference attended by 2500 entrepreneurs and coaches from around the world
  • ​In 2018, Alan was voted by Woman Entrepreneur Magazine as one of the Top 5 male entrepreneurs whose work is inspiring women to start their own businesses. 
  • ​In 2019, the Harmony Decision Maker App received the TOCICO App of the year award.
  • ​In 2020, Dr. Alan Barnard was invited to join the prestigious Marquis Who’s Who World Listing for his contribution to Decision Making and Theory of Constraints.
  • ​In 2021, Goldratt Research Labs received the “Impact Company of the Year Award” from DotCom Magazine.
  • ​In 2021, Dr. Alan Barnard received a “10 most inspiring CEO’s of 2021” award from Industry Era Magazine.

If you're ready to invest in coaching with Dr. Barnard,
Click the button below to learn more about the different options!

If you are unsure whether Dr. Barnard could help YOU and YOUR TEAM...
Dr. Barnard is willing to have a 30-minute call at NO COST to you!
Click the button below to register your interest in having a call with Dr. Barnard!

Over the past 30 years, Dr. Barnard has been fortunate to meet, work with, be mentored/ coached by, and share research and management insights with incredible entrepreneurs, business leaders, celebrities, and scientists from around the world…

Dr. Alan Barnard with his mentor, 
Dr. Eli Goldratt

Dr. Alan Barnard being coached by ex-Apple & Microsoft Executive Mike Slade

Dr. Alan Barnard with
Mark Wahlberg

Dr. Alan Barnard with 
Mel Gibson

Dr. Alan Barnard on Necker Island with Richard Branson

Dr. Alan Barnard with one of his mentors, serial entrepreneur Fred Fishback

Dr. Alan Barnard with coach, George Ross

Dr. Alan Barnard celebrating Vanilla Ice's biggest property sale in Palm Beach

Dr. Alan Barnard sharing the stage with Vanilla Ice & JT Foxx

Dr. Alan Barnard test driving Ferraris with Vanilla Ice in Palm Beach

Dr. Alan Barnard with Steve Wozniak, Co-Founder of Apple

Dr. Alan Barnard with Dr. Phil,
Internationally recognized TV Personality

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